Video marketing is one of the most effective digital marketing strategies. With video marketing, video mailers, video displays, video brochures, and video postcards are used for marketing various products and services. You can use this strategy to increase sales and the website’s organic traffic. You can get quality video-in-prints from reliable companies like Vpak.
Using quality video clips and video-in-prints can make your message more memorable and also peak curiosity and grab the attention of the target audience. Business people can use this technique to reach their target audience, develop and grow their business. The following are the primary benefits that your business can get from video marketing:
Increase Your Website Traffic and Make it More Visible
Findings show that video content has a greater impact as compared to images or text alone. Watching videos is aesthetically attractive. Many customers will visit your site and hold their concentration for a longer time if it has the quality and engaging videos. In essence, videos have a high magnetizing power that makes many viewers to go a step further to find out who is behind them.
Improve Ranking on Search Engines
Video-in prints can significantly improve the user experience and thus increase the average time spent on your pages. Business people should use this technique to complement their traditional strategies and metrics like link building. Findings show that placing quality, well-optimized videos on the landing pages can increase your web traffic by 157%. This will, in turn, increase your website rankings on search engines like Google.
Increase Sales and Conversion Rates
The use of video clips and video-in-prints will prompt more customers to investigate your products and brands, most of them will end up buying some of the products and thus increase your sales. Video markers can increase their sales by using quality and engaging videos. Findings show that 85% of the customers are likely to buy the product shown after watching or product videos.
Increase Engagement on Social Media
Most people spend a considerable amount of time on social media platforms. Video media is attractive and engaging in nature. The apps used to play video have advanced features like auto-play that enables people to watch engaging videos several times. Statistics show that YouTube and Facebook Live have more and longer viewing times than traditional pre-recorded videos. Using quality videos is an effective way of enhancing your social media engagement.
Ensure High Returns on Investment
Video marketing exhibits a high return on investment. Marketing professionals have been using video content to grow their revenue. Consistent and rigorous investments should make use of videos that yield ROI. These include long tutorials, animation-type videos, Video-in prints, and video adverts.