Common Crawlability Issues That Will Slow Your SEO Performance and Solutions

Robert Thompson 31/10/2022 0 Comments
seo

If you have trouble ranking in Google, the first thing you should check is your website’s crawlability. To rank well, your website needs to be crawled and indexed by Google’s search engine spiders. If there are any crawlability issues on your website, it will slow down your SEO performance, and you will not see the results you want. Your rank will be lower in SERPs. So stand up and fix the issues now. Lucky for you, we’ll share some of the most common crawlability issues and how to fix them.

Nofollow Navigation Link Attributes

One common issue preventing your pages from crawling is the use of nofollow attributes on navigation links. The nofollow attribute tells search engine spiders not to follow a certain link. This means that the spider will not crawl the linked page, and it will not be indexed. If you have nofollow attributes on your navigation links, Google will not be able to crawl and index your pages properly, which will hurt your SEO performance. Removing the nofollow attributes from all navigation links on your website can fix this issue.

Web Server Misconfiguration

Another common issue preventing your website from crawling is web server misconfiguration. If your web server is not configured correctly, it can block Google’s spiders from crawling your website. This will hurt your SEO performance because Google will not be able to index your pages, and you will not rank well in SERPs. You can fix this issue by checking your web server’s configuration and setting it up correctly.

URLs Blocked by Robots.txt

If your website has a robots.txt file, it is possible that you are blocking Google’s spiders from crawling your website. The robots.txt file tells search engine spiders which pages they can and cannot crawl. Suppose you have accidentally blocked your website’s URLs with the robots.txt file. In that case, Google will not be able to crawl and index your pages, which will hurt your SEO performance. You can fix this issue by checking your robots.txt file and removing any blocks preventing Google’s spiders from crawling your website.

SEO Tag Errors

tax errorsHave you ever seen a website with the wrong title or meta description? This is called an SEO tag error. SEO tags are used to tell Google what your pages are about. If you have errors in your SEO tags, it can confuse Google and prevent your pages from being properly indexed, which will hurt your SEO performance. Ensuring all SEO tags are accurate and error-free is a quick and easy way to improve your website’s crawlability.

These are only some of the most common crawlability issues that can hurt your SEO performance. If you want to ensure your website is being crawled and indexed properly, be sure to check for these issues and fix them as soon as possible. Doing so will improve your SEO performance and help you rank higher in SERPs.…

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Top 4 Benefits of Digital Marketing

Robert Thompson 20/03/2019 0 Comments
internet marketing

It is now true that the world of marketing is changing from traditional marketing to internet marketing. Most of these changes are seen due to the benefits that come along with digital marketing. Apart from that, digital marketing is growing in popularity due to its effectiveness at engaging different clients and also it later lead them through accessible means.

If you are planning to start your business, one of the top secrets is to consider starting an online business.

Marketing is concerned with connecting with your customers at the recommended place and time. Since we live in a digital world, it is easier for most online entrepreneurs to communicate with a lot of customers online due to the availability of digital platforms. In other words, through digital marketing, you can achieve your business objectives quickly. Here are the best reasons why you need to shift to digital marketing.

Flexibility

The traditional marketing has been generic. However, these days, most of the customers are more interested in a customized and personalized journey for satisfying their needs. Due to these facts, you will find digital marketing essential because it enables you to use your interests and preferences to reach out to your target customers.

online marketingWith internet marketing, you can also tailor different messages for various groups of customers, and this is the most natural way you can receive a lot of customers quickly.

Reach a Bigger Audience

One of the main objectives of business owners is to reach out to a bigger audience. Therefore, this aim or goal can be quickly achieved with if you try digital marketing. You can get access to many people by using most of the internet marketing methods.

Easy to Optimize

Digital marketing enables both the customers and owners to pinpoint some of the areas that need to be changed. As an entrepreneur, this gives an opportunity to socialize with them and know some of the services you need to improve to satisfy their needs.

Measurable Results

One of the primary reasons why digital marketing has succeeded in surpassing the traditional marketing is the fact that it provides measurable results. When you opt for internet marketing, you can quickly get stable and reliable reports that show you how many people checked your business website.…

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