search engine optimization

Top Local SEO Strategies for Small Business Owners

As a result of the recent Google’s mobile-first index, local SEO is now more important than ever. However, many businesses are not aware of how they can optimize their websites to rank higher in the search engine results. You should note that the local market is quite important to you. It does not matter your type of industry you are operating because they will definitely need your services.

It is not feasible for a homeowner to hire a renovation contractor that is five states away or work with a law firm that is not familiar with the local laws. According to, the truth is that local businesses are now becoming more popular as compared to the retail giants. These are the local SEO strategies you should give a try.

Get On Google My Business

seo analyticsThis is far and an important way of boosting your business ranking in local SEO results. When you finish registering the company, you should claim your Google My Business Page. If you do not claim your listing, your rival businesses will do. This will be disastrous to you if they fill it with glowing reviews. Whenever a potential customer is on the go, they will type in the products and services that they need. There is a need to optimize your listing for SEO.

Highlight Customer Reviews

This is another vital part of the local SEO strategy. You need to ensure that your site and all internet listings contain a lot of reviews from past customers. In this competitive world, relying on word of mouth is not enough. The recent studies show that over 90% of shoppers rely on what other people are saying about the product or brand. Also, they consider reviews as personal recommendations from the people they trust.

Include a Google Map

seo strategyClaiming your position on Google My Business listing is a good step. However, this alone will not put you ahead of the competition. You need to fill your contact page and embed a Google Map. This can help your business to show up sooner in the local search results. It will also make it quite easier for local consumers to find out where you are located. If you are serious about local SEO, you need to include a Google map on each page of your website.

Target Location-Based Keywords

You understand that optimizing your website content for search engines is vital. You need to use keywords that your customers are searching. Always, include your geolocation in the content.